{"title":"Alpha","description":"\u003cp\u003eShop the full Alpha range at My-Chow. Quality, nutritious dog food designed to keep your pet healthy and happy at every life stage.\u003c\/p\u003e","products":[{"product_id":"alpha-working-maintenance-dry-dog-food","title":"Alpha Working \u0026 Maintenance Dry Dog Food","description":"\u003cp\u003eBuilt for dogs that mean business, Alpha Working \u0026amp; Maintenance is a high-energy recipe designed to fuel active and working dogs through long days and demanding tasks. Whether it's a farm dog, a sporting breed, or simply a highly active companion, this formula delivers the sustained energy and muscle support they need to perform at their best.\u003c\/p\u003e\u003cp\u003eA no-nonsense, nutritionally complete food that keeps working dogs in peak condition day after day.\u003c\/p\u003e\u003ch3\u003eWhy Dogs Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHigh protein recipe to support lean muscle maintenance\u003c\/li\u003e\n\u003cli\u003eEnergy-dense formula for active and working dogs\u003c\/li\u003e\n\u003cli\u003eSupports stamina and endurance\u003c\/li\u003e\n\u003cli\u003eNo artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003eComplete and balanced nutrition\u003c\/li\u003e\n\u003cli\u003eGreat value for multi-dog households and working kennels\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eActive, working, and sporting adult dogs of all breeds requiring higher energy levels.\u003c\/p\u003e\u003chr\u003e\u003ch3\u003e\u003cstrong\u003e🐾 The My-Chow Loyalty Advantage\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e15% off your first order\u003c\/strong\u003e — automatically applied at checkout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10% off every repeat order\u003c\/strong\u003e — register your pet's microchip with My-Chow and save for life \u003cem\u003e(administered by our sister company Pet Identity UK, a Government-compliant national database)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePet Recovery Club\u003c\/strong\u003e — free with your monthly subscription. An exclusive premium multi-benefit membership service for your peace of mind and your pet's safety, included as standard. \u003cem\u003eMembers save an average of £240 a year.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alpha","offers":[{"title":"15kg","offer_id":54157592658262,"sku":"538027","price":28.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/8047\/7526\/files\/Alpha_Working_Maintenance_Dry_Dog_Food.webp?v=1781109923"}],"url":"https:\/\/mychow.co.uk\/collections\/alpha.oembed","provider":"My-Chow","version":"1.0","type":"link"}