{"title":"Simpsons Premium","description":"\u003cp\u003eShop the full Simpsons Premium range at My-Chow. High-quality, grain-free dog food made in the UK with premium proteins and natural ingredients.\u003c\/p\u003e","products":[{"product_id":"simpsons-adult-sensitive-chicken-potato","title":"Simpsons Adult Sensitive Chicken \u0026 Potato Dry Dog Food","description":"\u003ch2\u003eSimpsons Adult Sensitive Chicken \u0026amp; Potato Dry Dog Food\u003c\/h2\u003e\u003cp\u003eGentle, grain-free nutrition for dogs with sensitive stomachs. \u003cstrong\u003eSimpsons Adult Sensitive Chicken \u0026amp; Potato\u003c\/strong\u003e is a premium complete dry dog food made with \u003cstrong\u003ereal chicken and wholesome potato\u003c\/strong\u003e as the primary ingredients — a grain-free, carefully crafted recipe designed for adult dogs with food sensitivities or digestive sensitivities.\u003c\/p\u003e\u003cp\u003eSimpsons Premium is a British independent pet food brand committed to honest, high-quality nutrition without compromise. This sensitive chicken and potato recipe is free from common allergens and uses a simple, clean ingredient list — making it an excellent choice for dogs who struggle with conventional grain-based foods.\u003c\/p\u003e\u003ch3\u003eGrain Free. Sensitive. Naturally Nourishing.\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🐔 \u003cstrong\u003eReal chicken\u003c\/strong\u003e as the primary ingredient — high-quality, digestible protein for sensitive dogs\u003c\/li\u003e\n\u003cli\u003e🥔 \u003cstrong\u003eWholesome potato\u003c\/strong\u003e — a gentle, grain-free carbohydrate source easy on sensitive digestive systems\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eGrain free\u003c\/strong\u003e — no wheat, corn, rice, or other grains — ideal for grain-sensitive dogs\u003c\/li\u003e\n\u003cli\u003e💚 \u003cstrong\u003eGentle on sensitive stomachs\u003c\/strong\u003e — simple, clean ingredient list minimising the risk of dietary reactions\u003c\/li\u003e\n\u003cli\u003e❌ \u003cstrong\u003eNo artificial additives\u003c\/strong\u003e — no artificial colours, flavours, or preservatives\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003ePromotes healthy skin and coat\u003c\/strong\u003e — with added omega-3 and omega-6 fatty acids\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eSupports immune health\u003c\/strong\u003e — with added vitamins and minerals\u003c\/li\u003e\n\u003cli\u003e🇬🇧 \u003cstrong\u003eMade in Britain\u003c\/strong\u003e — an independent British brand committed to quality and transparency\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003eComplete and balanced\u003c\/strong\u003e premium grain-free nutrition for sensitive adult dogs\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFeeding Guide\u003c\/h3\u003e\u003cp\u003eFeed according to your dog's weight and activity level. Always follow the feeding guide on pack. Ensure fresh water is always available. For sensitive dogs, transition gradually over 7–10 days — or longer if needed — when switching foods.\u003c\/p\u003e\u003chr\u003e\u003ch3\u003e\u003cstrong\u003e🐾 The My-Chow Loyalty Advantage\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e15% off your first order\u003c\/strong\u003e — automatically applied at checkout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10% off every repeat order\u003c\/strong\u003e — register your pet's microchip with My-Chow and save for life \u003cem\u003e(administered by our sister company Pet Identity UK, a Government-compliant national database)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePet Recovery Club\u003c\/strong\u003e — free with your monthly subscription. An exclusive premium multi-benefit membership service for your peace of mind and your pet's safety, included as standard. \u003cem\u003eMembers save an average of £240 a year.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Simpsons Premium","offers":[{"title":"2kg","offer_id":54152594260310,"sku":"378854","price":16.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/8047\/7526\/files\/SimpsonsAdultSensitiveChicken_PotatoDryDogFood.jpg?v=1781038321"},{"product_id":"simpsons-adult-sensitive-duck-potato","title":"Simpsons Adult Sensitive Duck \u0026 Potato Dry Dog Food","description":"\u003ch2\u003eSimpsons Adult Sensitive Duck \u0026amp; Potato Dry Dog Food\u003c\/h2\u003e\u003cp\u003eGentle, grain-free nutrition with a novel protein twist. \u003cstrong\u003eSimpsons Adult Sensitive Duck \u0026amp; Potato\u003c\/strong\u003e is a premium complete dry dog food made with \u003cstrong\u003ereal duck and wholesome potato\u003c\/strong\u003e as the primary ingredients — a grain-free, carefully crafted recipe designed for adult dogs with food sensitivities, particularly those who need an alternative to more common proteins like chicken or beef.\u003c\/p\u003e\u003cp\u003eSimpsons Premium is a British independent pet food brand committed to honest, high-quality nutrition without compromise. This sensitive duck and potato recipe uses duck as a novel protein source — an excellent option for dogs who have developed sensitivities to conventional proteins — combined with a simple, clean ingredient list free from common allergens.\u003c\/p\u003e\u003ch3\u003eGrain Free. Novel Protein. Sensitive.\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🦆 \u003cstrong\u003eReal duck\u003c\/strong\u003e as the primary ingredient — a novel, flavourful protein ideal for dogs sensitive to chicken, beef, or lamb\u003c\/li\u003e\n\u003cli\u003e🥔 \u003cstrong\u003eWholesome potato\u003c\/strong\u003e — a gentle, grain-free carbohydrate source easy on sensitive digestive systems\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eGrain free\u003c\/strong\u003e — no wheat, corn, rice, or other grains — ideal for grain-sensitive dogs\u003c\/li\u003e\n\u003cli\u003e💚 \u003cstrong\u003eGentle on sensitive stomachs\u003c\/strong\u003e — simple, clean ingredient list minimising the risk of dietary reactions\u003c\/li\u003e\n\u003cli\u003e❌ \u003cstrong\u003eNo artificial additives\u003c\/strong\u003e — no artificial colours, flavours, or preservatives\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003ePromotes healthy skin and coat\u003c\/strong\u003e — with added omega-3 and omega-6 fatty acids\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eSupports immune health\u003c\/strong\u003e — with added vitamins and minerals\u003c\/li\u003e\n\u003cli\u003e🇬🇧 \u003cstrong\u003eMade in Britain\u003c\/strong\u003e — an independent British brand committed to quality and transparency\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003eComplete and balanced\u003c\/strong\u003e premium grain-free nutrition for sensitive adult dogs\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFeeding Guide\u003c\/h3\u003e\u003cp\u003eFeed according to your dog's weight and activity level. Always follow the feeding guide on pack. Ensure fresh water is always available. For sensitive dogs, transition gradually over 7–10 days — or longer if needed — when switching foods.\u003c\/p\u003e\u003chr\u003e\u003ch3\u003e\u003cstrong\u003e🐾 The My-Chow Loyalty Advantage\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e15% off your first order\u003c\/strong\u003e — automatically applied at checkout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10% off every repeat order\u003c\/strong\u003e — register your pet's microchip with My-Chow and save for life \u003cem\u003e(administered by our sister company Pet Identity UK, a Government-compliant national database)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePet Recovery Club\u003c\/strong\u003e — free with your monthly subscription. An exclusive premium multi-benefit membership service for your peace of mind and your pet's safety, included as standard. \u003cem\u003eMembers save an average of £240 a year.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Simpsons Premium","offers":[{"title":"12kg","offer_id":54152591049046,"sku":"378887","price":79.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/8047\/7526\/files\/SimpsonsAdultSensitiveDuck_PotatoDryDogFood.jpg?v=1781038153"},{"product_id":"simpsons-senior-light-chicken-brown-rice","title":"Simpsons Senior Light Chicken \u0026 Brown Rice Dry Dog Food","description":"\u003ch2\u003eSimpsons Senior Light Chicken \u0026amp; Brown Rice Dry Dog Food\u003c\/h2\u003e\u003cp\u003eGentle, lower-calorie nutrition for older dogs watching their weight. \u003cstrong\u003eSimpsons Senior Light Chicken \u0026amp; Brown Rice\u003c\/strong\u003e is a premium complete dry dog food made with \u003cstrong\u003ereal chicken and wholesome brown rice\u003c\/strong\u003e as the primary ingredients — a carefully crafted senior and light recipe designed for older adult dogs who need fewer calories without compromising on quality nutrition.\u003c\/p\u003e\u003cp\u003eSimpsons Premium is a British independent pet food brand committed to honest, high-quality nutrition without compromise. This senior light recipe combines the digestive benefits of brown rice with lean chicken protein and a reduced calorie profile — supporting healthy weight management, joint comfort, and immune health in older dogs.\u003c\/p\u003e\u003ch3\u003eSenior. Light. Naturally Nourishing.\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🐔 \u003cstrong\u003eReal chicken\u003c\/strong\u003e as the primary ingredient — lean, high-quality protein to help maintain muscle in older dogs\u003c\/li\u003e\n\u003cli\u003e🌾 \u003cstrong\u003eWholesome brown rice\u003c\/strong\u003e — a natural, easily digestible wholegrain carbohydrate gentle on older digestive systems\u003c\/li\u003e\n\u003cli\u003e⚖️ \u003cstrong\u003eReduced calorie formula\u003c\/strong\u003e — lower fat content to support healthy weight management in less active senior dogs\u003c\/li\u003e\n\u003cli\u003e🦴 \u003cstrong\u003eSupports joints and mobility\u003c\/strong\u003e — with added glucosamine and chondroitin to keep older dogs moving comfortably\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eSupports immune health\u003c\/strong\u003e — with added antioxidants to support ageing immune systems\u003c\/li\u003e\n\u003cli\u003e💚 \u003cstrong\u003eGentle on sensitive stomachs\u003c\/strong\u003e — simple, clean ingredient list suited to older digestive systems\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003ePromotes healthy skin and coat\u003c\/strong\u003e — with added omega-3 and omega-6 fatty acids\u003c\/li\u003e\n\u003cli\u003e❌ \u003cstrong\u003eNo artificial additives\u003c\/strong\u003e — no artificial colours, flavours, or preservatives\u003c\/li\u003e\n\u003cli\u003e🇬🇧 \u003cstrong\u003eMade in Britain\u003c\/strong\u003e — an independent British brand committed to quality and transparency\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003eComplete and balanced\u003c\/strong\u003e premium nutrition formulated for senior and less active adult dogs\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFeeding Guide\u003c\/h3\u003e\u003cp\u003eFeed according to your dog's weight and activity level. Senior and less active dogs need fewer calories — always follow the feeding guide on pack and adjust to maintain a healthy body condition. Ensure fresh water is always available. Transition gradually over 7–10 days when switching foods.\u003c\/p\u003e\u003chr\u003e\u003ch3\u003e\u003cstrong\u003e🐾 The My-Chow Loyalty Advantage\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e15% off your first order\u003c\/strong\u003e — automatically applied at checkout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10% off every repeat order\u003c\/strong\u003e — register your pet's microchip with My-Chow and save for life \u003cem\u003e(administered by our sister company Pet Identity UK, a Government-compliant national database)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePet Recovery Club\u003c\/strong\u003e — free with your monthly subscription. An exclusive premium multi-benefit membership service for your peace of mind and your pet's safety, included as standard. \u003cem\u003eMembers save an average of £240 a year.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Simpsons Premium","offers":[{"title":"12kg","offer_id":54152587772246,"sku":"378821","price":61.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/8047\/7526\/files\/SimpsonsSeniorLightChicken_BrownRiceDryDogFood.jpg?v=1781038048"},{"product_id":"simpsons-sensitive-salmon-potato","title":"Simpsons Sensitive Salmon \u0026 Potato Dry Dog Food","description":"\u003ch2\u003eSimpsons Sensitive Salmon \u0026amp; Potato Dry Dog Food\u003c\/h2\u003e\u003cp\u003eOmega-rich, grain-free nutrition for dogs with sensitive stomachs. \u003cstrong\u003eSimpsons Sensitive Salmon \u0026amp; Potato\u003c\/strong\u003e is a premium complete dry dog food made with \u003cstrong\u003ereal salmon and wholesome potato\u003c\/strong\u003e as the primary ingredients — a grain-free, carefully crafted recipe designed for adult dogs with food sensitivities, particularly those who benefit from a fish-based novel protein.\u003c\/p\u003e\u003cp\u003eSimpsons Premium is a British independent pet food brand committed to honest, high-quality nutrition without compromise. This sensitive salmon and potato recipe combines the natural omega-3 richness of salmon with a simple, clean ingredient list free from common allergens — making it an excellent choice for dogs with skin sensitivities, digestive issues, or intolerances to land-based proteins.\u003c\/p\u003e\u003ch3\u003eGrain Free. Omega Rich. Sensitive.\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🐟 \u003cstrong\u003eReal salmon\u003c\/strong\u003e as the primary ingredient — a naturally omega-rich fish protein ideal for sensitive dogs\u003c\/li\u003e\n\u003cli\u003e🥔 \u003cstrong\u003eWholesome potato\u003c\/strong\u003e — a gentle, grain-free carbohydrate source easy on sensitive digestive systems\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eGrain free\u003c\/strong\u003e — no wheat, corn, rice, or other grains — ideal for grain-sensitive dogs\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003ePromotes healthy skin and coat\u003c\/strong\u003e — salmon's natural omega-3 oils especially beneficial for allergy-prone and sensitive dogs\u003c\/li\u003e\n\u003cli\u003e🦴 \u003cstrong\u003eSupports joint health\u003c\/strong\u003e — omega-3 fatty acids have natural anti-inflammatory properties\u003c\/li\u003e\n\u003cli\u003e💚 \u003cstrong\u003eGentle on sensitive stomachs\u003c\/strong\u003e — simple, clean ingredient list minimising the risk of dietary reactions\u003c\/li\u003e\n\u003cli\u003e❌ \u003cstrong\u003eNo artificial additives\u003c\/strong\u003e — no artificial colours, flavours, or preservatives\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eSupports immune health\u003c\/strong\u003e — with added vitamins and minerals\u003c\/li\u003e\n\u003cli\u003e🇬🇧 \u003cstrong\u003eMade in Britain\u003c\/strong\u003e — an independent British brand committed to quality and transparency\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003eComplete and balanced\u003c\/strong\u003e premium grain-free nutrition for sensitive adult dogs\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFeeding Guide\u003c\/h3\u003e\u003cp\u003eFeed according to your dog's weight and activity level. Always follow the feeding guide on pack. Ensure fresh water is always available. For sensitive dogs, transition gradually over 7–10 days — or longer if needed — when switching foods.\u003c\/p\u003e\u003chr\u003e\u003ch3\u003e\u003cstrong\u003e🐾 The My-Chow Loyalty Advantage\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e15% off your first order\u003c\/strong\u003e — automatically applied at checkout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10% off every repeat order\u003c\/strong\u003e — register your pet's microchip with My-Chow and save for life \u003cem\u003e(administered by our sister company Pet Identity UK, a Government-compliant national database)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePet Recovery Club\u003c\/strong\u003e — free with your monthly subscription. An exclusive premium multi-benefit membership service for your peace of mind and your pet's safety, included as standard. \u003cem\u003eMembers save an average of £240 a year.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Simpsons Premium","offers":[{"title":"2kg","offer_id":54152581415254,"sku":"378910","price":16.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/8047\/7526\/files\/SimpsonsSensitiveSalmon_PotatoDryDogFood.jpg?v=1781037964"},{"product_id":"simpsons-puppy-chicken-brown-rice","title":"Simpsons Puppy Chicken \u0026 Brown Rice Dry Dog Food","description":"\u003ch2\u003eSimpsons Puppy Chicken \u0026amp; Brown Rice Dry Dog Food\u003c\/h2\u003e\u003cp\u003eCrafted with care for growing pups, \u003cstrong\u003eSimpsons Puppy Chicken \u0026amp; Brown Rice\u003c\/strong\u003e is a complete dry dog food made with \u003cstrong\u003efreshly prepared chicken\u003c\/strong\u003e as the primary protein source, paired with wholesome \u003cstrong\u003ebrown rice\u003c\/strong\u003e for gentle, sustained energy. A natural, high-quality recipe from one of the UK's most respected independent pet food brands, Simpsons Puppy delivers the balanced nutrition young dogs need to develop strong muscles, healthy bones, and a thriving immune system.\u003c\/p\u003e\u003cp\u003eSimpsons Premium is committed to using only the finest natural ingredients — no artificial additives, no unnecessary fillers, just honest food your puppy will love.\u003c\/p\u003e\u003ch3\u003eFreshly Prepared Chicken. Wholesome Brown Rice. Natural Goodness.\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🐔 \u003cstrong\u003eFreshly prepared chicken as the primary protein source\u003c\/strong\u003e — high-quality animal protein to support healthy muscle development\u003c\/li\u003e\n\u003cli\u003e🌾 \u003cstrong\u003eBrown rice as the primary carbohydrate\u003c\/strong\u003e — a wholesome, easily digestible energy source for active, growing pups\u003c\/li\u003e\n\u003cli\u003e🦴 \u003cstrong\u003eSupports healthy bone development\u003c\/strong\u003e — with optimal calcium and phosphorus levels for growing puppies\u003c\/li\u003e\n\u003cli\u003e🧠 \u003cstrong\u003eDHA for brain and eye development\u003c\/strong\u003e — supports cognitive growth during critical early months\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eImmune system support\u003c\/strong\u003e — enriched with vitamins, minerals, and natural antioxidants\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003eSupports healthy skin and coat\u003c\/strong\u003e — with omega-3 and omega-6 fatty acids\u003c\/li\u003e\n\u003cli\u003e💚 \u003cstrong\u003eSupports digestive health\u003c\/strong\u003e — gentle on young, developing digestive systems\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eNo artificial colours, flavours, or preservatives\u003c\/strong\u003e — natural ingredients throughout\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003eComplete and balanced\u003c\/strong\u003e — meets all nutritional requirements for growing puppies\u003c\/li\u003e\n\u003cli\u003e🇬🇧 \u003cstrong\u003eIndependent UK brand\u003c\/strong\u003e — passionate about premium natural pet nutrition\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFeeding Guide\u003c\/h3\u003e\u003cp\u003eFeed according to your puppy's expected adult weight and current age. Always ensure fresh water is available. Transition gradually over 7–10 days when switching foods.\u003c\/p\u003e\u003chr\u003e\u003ch3\u003e\u003cstrong\u003e🐾 The My-Chow Loyalty Advantage\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e15% off your first order\u003c\/strong\u003e — automatically applied at checkout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10% off every repeat order\u003c\/strong\u003e — register your pet's microchip with My-Chow and save for life \u003cem\u003e(administered by our sister company Pet Identity UK, a Government-compliant national database)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePet Recovery Club\u003c\/strong\u003e — free with your monthly subscription. An exclusive premium multi-benefit membership service for your peace of mind and your pet's safety, included as standard. \u003cem\u003eMembers save an average of £240 a year.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Simpsons Premium","offers":[{"title":"2kg","offer_id":54159674343766,"sku":"378754","price":15.65,"currency_code":"GBP","in_stock":true},{"title":"12kg","offer_id":54159674376534,"sku":"378765","price":63.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/8047\/7526\/files\/SimpsonsPuppyChicken_BrownRice.webp?v=1781126557"}],"url":"https:\/\/mychow.co.uk\/collections\/simpsons-premium.oembed","provider":"My-Chow","version":"1.0","type":"link"}