{"product_id":"pro-plan-medium-everyday-nutrition-chicken","title":"Pro Plan Medium Adult Chicken Dry Dog Food","description":"\u003ch2\u003ePro Plan Medium Adult Chicken Dry Dog Food\u003c\/h2\u003e\u003cp\u003eScience-backed everyday nutrition for medium breed dogs. \u003cstrong\u003ePro Plan Medium Adult Chicken\u003c\/strong\u003e is a premium complete dry dog food made with \u003cstrong\u003ereal chicken as the #1 ingredient\u003c\/strong\u003e, specially formulated to meet the everyday nutritional needs of medium breed adult dogs.\u003c\/p\u003e\u003cp\u003eDeveloped by Purina's team of nutritionists, vets, and scientists, Pro Plan delivers advanced, research-driven nutrition trusted by breeders, vets, and dog owners worldwide. This medium breed recipe is engineered to support optimal body condition, digestive health, and overall vitality in dogs of all activity levels.\u003c\/p\u003e\u003ch3\u003eAdvanced Everyday Nutrition. Built for Medium Breeds.\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🐔 \u003cstrong\u003eReal chicken\u003c\/strong\u003e as the #1 ingredient — high-quality protein to support and maintain strong, lean muscle mass\u003c\/li\u003e\n\u003cli\u003e💪 \u003cstrong\u003eSupports strong muscles\u003c\/strong\u003e — optimal protein levels for medium breed dogs\u003c\/li\u003e\n\u003cli\u003e⚖️ \u003cstrong\u003eSupports healthy body condition\u003c\/strong\u003e — carefully balanced calories for medium breed metabolism\u003c\/li\u003e\n\u003cli\u003e💚 \u003cstrong\u003eSupports digestive health\u003c\/strong\u003e — with prebiotic fibre for a healthy gut microbiome\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eSupports immune health\u003c\/strong\u003e — with added antioxidants including vitamin E\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003ePromotes healthy skin and coat\u003c\/strong\u003e — with omega-3 and omega-6 fatty acids\u003c\/li\u003e\n\u003cli\u003e❌ \u003cstrong\u003eNo artificial colours or flavours\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003eComplete and balanced\u003c\/strong\u003e premium nutrition formulated for medium breed adult dogs\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFeeding Guide\u003c\/h3\u003e\u003cp\u003eFeed according to your dog's weight and activity level. Always follow the feeding guide on pack. Ensure fresh water is always available. Transition gradually over 7–10 days when switching foods.\u003c\/p\u003e\u003chr\u003e\u003ch3\u003e\u003cstrong\u003e🐾 The My-Chow Loyalty Advantage\u003c\/strong\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e15% off your first order\u003c\/strong\u003e — automatically applied at checkout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10% off every repeat order\u003c\/strong\u003e — register your pet's microchip with My-Chow and save for life \u003cem\u003e(administered by our sister company Pet Identity UK, a Government-compliant national database)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePet Recovery Club\u003c\/strong\u003e — free with your monthly subscription. An exclusive premium multi-benefit membership service for your peace of mind and your pet's safety, included as standard. \u003cem\u003eMembers save an average of £240 a year.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purina Pro Plan","offers":[{"title":"14kg","offer_id":54152611103062,"sku":"196707","price":72.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/8047\/7526\/files\/ProPlanMediumAdultChickenDryDogFood.jpg?v=1781038919","url":"https:\/\/mychow.co.uk\/products\/pro-plan-medium-everyday-nutrition-chicken","provider":"My-Chow","version":"1.0","type":"link"}