Our Story

My-Chow Philosophy: It’s That Simple

Every pet owner believes their pet is the absolute best—because they are. Our goal isn't to sell you more subscriptions; it's to dismantle the barrier between your budget and your pet's health.

By bringing all these essential support channels under one roof and handing you the Pet Recovery Club Bundle purely for your loyalty, we are giving you your hard-earned savings back.

We take care of the background costs of pet ownership so you can afford to put the absolute best top-tier brands into your pet's bowl, protecting their health and keeping them safe for years to come. No complications. No corporate hoops. It’s that simple.

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Over our long career in the pet nutrition industry, we’ve learned one undeniable truth: when it comes to our pets' health, there is simply no substitute for quality. Top-end brands invest heavily to create food that helps our pets live longer, healthier lives. But we also know the reality—multiple pet ownership comes with a heavy financial footprint between vet fees, microchipping, grooming, and everyday living costs.

We won’t pretend we can buy in the same massive bulk quantities as corporate giants, but we can choose to cut our own profits. Our mission is to bring the absolute best brands to every pet owner at the tightest margins possible. We offer 15% off your first order, 10% off all repeat subscription orders, and we pass along every single brand promotion directly to you.

The My-Chow Promise: We Never Just "Refund and Run"

If you place an order and our warehouse runs out of stock, we don't just issue a cold refund. Our team will scour local stores and online competitors to source the product for you. We will buy it, pack it, and ship it to you—often at our own financial loss—just to fulfill our promise to you. We don't believe in monopolies; we believe in keeping your pet fed.

The Pet Recovery Club Bundle

To help offset the rising costs of pet ownership even further, we’ve bundled an exclusive loyalty package worth over £240 in annual savings right into our monthly plan under one roof:

  • Continuous 10% Discount on all your pet food subscriptions.
  • Free Microchip Registration & Reunification: Saves you around £30 a year.
  • Free Pet Will Service: Protects your pet's future, saving you around £20 a year.
  • £1,500 in Assured Travel Benefits & Free Vet Triage Coverage: 24/7 peace of mind when you travel.

The My-Chow Philosophy: It’s That Simple

Every pet owner believes their pet is the absolute best—because they are. By bringing all these essential support channels under one roof and handing you the Pet Recovery Club Bundle purely for your loyalty, we give you your hard-earned savings back so you can afford to put the absolute best top-tier brands into your pet's bowl. No complications. It’s that simple.

Shop now