Wagg Active Goodness Chicken Dry Dog Food

Wagg Active Goodness Chicken Dry Dog Food

Everyday nutrition packed with goodness for active dogs. Wagg Active Goodness Chicken is a complete dry dog food made with real chicken as a primary ingredient — a wholesome, balanced recipe designed for active adult dogs who need reliable nutrition to fuel their busy lives, at a price that works for every household.

Wagg is one of the UK's most popular and trusted everyday dog food brands, loved by dog owners across Britain for delivering honest, quality nutrition at outstanding value. The Active Goodness Chicken recipe is a firm favourite — combining the lean palatability of chicken with the balanced nutrition active dogs need to thrive every day.

Active. Wholesome. Great Value.

• 🐔 Real chicken as a primary ingredient — a lean, digestible protein source active dogs love
• ⚡ Supports active lifestyles — balanced nutrition formulated for the energy demands of active adult dogs
• 💪 Supports muscle maintenance — quality protein to keep active dogs strong and healthy
• 💚 Supports digestive health — wholesome ingredients gentle on the digestive system
• ✨ Promotes healthy skin and coat — with added omega fatty acids
• 🛡️ Supports immune health — with added vitamins and minerals
• ❌ No artificial colours
• 🇬🇧 Made in Britain — one of the UK's most trusted everyday dog food brands
• ✅ Complete and balanced nutrition for active adult dogs

Feeding Guide

Feed according to your dog's weight and activity level. Always follow the feeding guide on pack. Ensure fresh water is always available. Transition gradually over 7–10 days when switching foods.

🐾 The My-Chow Loyalty Advantage

• 15% off your first order — automatically applied at checkout
• 10% off every repeat order — register your pet's microchip with My-Chow and save for life (administered by our sister company Pet Identity UK, a Government-compliant national database)
• Pet Recovery Club — free with your monthly subscription. An exclusive premium multi-benefit membership service for your peace of mind and your pet's safety, included as standard. Members save an average of £240 a year.